Seven Cells: Brand Refresh
2022-2023
I helped completely rewrite and reformat product descriptions to elicit excitement and convey critical information about complex products. I also created a blog with a dedicated SEO strategy, wrote emails and collaborated on email strategy, wrote and collaborated on ad copy, provided copy for landing pages, and reworked the rest of the website copy to reflect the brand voice and values. I collaborated with designers, developers, and other marketers to create improvements we are all very proud of!
Seven Cells Email
In addition to the website copy, I collaborated with a Klaviyo expert and designers to create more appealing and higher-converting emails that aligned with our new brand strategy. We saw a significant increase to our open rate and CTR, well above industry norms on both campaigns and optimized flows.
